Fiorentina Bridge
The platform dedicated to ACF Fiorentina's Partners.
In partnership with
01 |Overview
The Client
Founded on August 29, 1926 by Marquis Luigi Ridolfi Vay da Verrazzano as Associazione Calcio Firenze, ACF Fiorentina, better known as Fiorentina, is the Italian football club based in the city of Florence.
Need
Following the long months of health emergency, Fiorentina felt the need to have a virtual meeting place, a new channel of communication with the Club able to multiply the connections between business realities. A digital platform to keep active the relationships and events of the Brand and its Partners.
To achieve this goal, our partner Luther Dsgn has proposed the creation of a B2B platform entirely online and 100% digital, a real digital world with infinite experiences available to brands and companies. An interactive experience and an iconic and impactful visual identity.
02 |Brief
A targeted strategy
To implement a strategy that would meet the company's needs, a series of analytical briefing sessions were initiated with our Partner. The aim was to identify the key factors that would make the application a unique and exclusive experience for users, despite the restrictions imposed by the health emergency.
03 |Workflow
The Solution
Web Application
Our development team has created a Wordpress application, multiplatform and responsive, able to accommodate and expand the business opportunities of the entire Viola Network, through digital corporate events, conferences and commercial offers. The virtual environment represents, in fact, a real Business Community, within which it is possible to communicate through live streaming and 1to1 chat. The latter offers users the ability to send messages and initiate video calls, encouraging contact between management figures.
By accessing the Members area you enter a network of over 100 companies, within which you can find both Corporate and Personal Profiles, both customizable and modular. In the Social Wall section, it is possible to find new partners or exclusive commercial offers dedicated to Sponsor Companies. In the Download area, finally, you can access a section rich in multimedia contents, press reviews and in-depth articles about Sport Business.
Events
Thanks to the calendar section, users have the possibility to view events (current and future), and to propose new partner events, webinars and meetings.
During the "Launch Event" the Club presented in live streaming the platform "Fiorentina Bridge" to all its Partners, showing all its potential. The event saw the participation of many guests including: Veronica Maffei and Rossella Petrillo live from the Artemio Franchi Stadium in Florence, the General Manager of Fiorentina Joe Barone, the Revenue Manager of the Club Tommaso Bianchini, the new Viola coach Vincenzo Italiano and Andrea Poggioli, Creative Director of Luther Design.Among the next events: 'Presenting Partner' where the stories of the Viola Partners will be told directly from the voice of the protagonists. Guest of the first event will be Lorenzo Guazzini, Managing Director of Montezemolo, Fashion Partner of the Club, who will retrace the beginnings and the journey that led the Florentine brand to become the perfect combination of sartorial tradition and pure stylistic innovation.
Among the next events: "Presenting Partner" where the stories of the Viola Partners will be told directly from the voice of the protagonists. Guest of the first event will be Lorenzo Guazzini, Managing Director of Montezemolo, Fashion Partner of the Club, who will retrace the beginnings and the journey that led the Florentine brand to become the perfect combination of sartorial tradition and pure stylistic innovation.
04 |Outcome
Results
We took the best technologies and innovations from the world of Digital Entertainment to offer the best possible contribution to the project. The perfect fusion between live streaming and television direction, all in a visual total purple in line with the Brand Identity of the Club.
“A new and interesting project that aims to create new opportunities and real relationships between the companies of the Viola Network. The excellent collaboration between Kromin and Luther Dsgn allowed the realization of an effective and really innovative product.”.
Carlo Angeletti
IT & Web Developer, Kromin
