Stores in the world
Gamification applied to store productivity.
In partnership with
Maui Jim is a US company that produces and markets eyewear. Present in more than 100 countries and with more than 3200 stores, it is the largest independent eyewear brand in the world. Among the closest competitors: Ray-Ban and Oakley.
Maui Jim wanted to increase their sales globally and measure the performance of physical stores.
The company also needed to start data collection aimed at improving strategic decisions about the production phase.
A targeted strategy
Once our partner Idib identified the methodology and tools necessary to achieve the pre-established KPIs, it was decided to create a Gamification strategy useful for both stores and end customers.A cash back program was implemented, based on the quantity of sales and monitored throughout the process, which allows the collection of fundamental data for the planning of production plants and for market forecasts.This includes, in parallel, an improvement in sales deriving from the commitment of the stores to cash back sales.
We have provided a latest generation application designed to allow the registration of sales by Store Managers and other operators, creating a special area to redeem the rewards related to the sales made by them.
The right bait
Thanks to the partnership with Visa®, 6 million dollars in target prizes have been allocated for users of the platform. The rewards are then redeemed by them through Visa® prepaid cards.An accurate deployment system has been created to allow coordination between the areas where the customer has introduced the cash back system (North America, Canada and Australia).
Design and flows
The design and flows studied by Idib allow users to experience a family environment linked to the brand. A Web application easy to navigate and understandable, optimized for the achievement of objectives.
Solid technologies as a beating heart
A modern web app, summarized in a single page application in React + Redux with translation into 4 languages, supported by a back-end in Laravel, guarantees unlimited performance and scalability, thanks also to the use of an Amazon AWS server infrastructure.
Increase sales, production forecasts, inventory rotation, areas of interest, tastes of each geographical area, manage custom campaigns by state, create a loyalty program that generates customer trust and comeback. These were the demands and these were the results.